Tuesday, September 19, 2006

Of Montreal - The Outback Steakhouse Song

Well as Zak mentioned on this week's Mixtape podcast, indie faves Of Montreal recently decided to license out one of their songs for use in an Outback Steakhouse TV commercial. While hearing indie music used in TV commercials is always a little strange for fans, the bizarre thing that people have been noticing about this one is the fact that the song's lyrics have been completely changed around to become a jingle for Outback Steakhouse. The song being used is "Wraith Pinned To The Mist and Other Games" off of The Sunlandic Twins, and in the commercial it almost sounds like Kevin Barnes himself singing it (according to Pitchfork, it's not). Although it's certainly nothing new at this point, rarely has selling out been quite so amusing! The original song is linked below for comparision purposes. Enjoy!

» Bonus Track: Of Montreal - Wraith Pinned To the Mist and Other Games

22 comments:

katie said...

oh man, is that a didgeridoo used to make it sound more australian? haha

if it weren't for the singer trying to sound like kevin barnes, i think it wouldn't be so noticeable that it's of montreal's song.

Zeddicus said...

ugh....

Anonymous said...

I'm kinda mortified by this collaboration. It made me feel really aweful when I saw the commericial. Who are the people that look around for bands like of Montreal to put in t.v. ads for places like Outback? But even more, why would such a neat band like of Montreal license this to such a crappy resturant? Bad move...

OVNS said...

I wasn't listening to closely this morning while listening to the radio and thought it was the original song. Then, I heard the word "Outback" and realized I was listening to the Classic Rock station instead of the College Indie Rock station. I was suprised to say the least. I got fairly flustered and planned on notifying the band of Outback ripping them off, then I found out the awful truth.

Anonymous said...

'Kay. So if you're a band and you want exposure, what better way than to go with an international commercial? I'd never heard of 'of Montreal' before the Outback advert. Having heard the tune on T.V., I searched it down online and now intend to seek the real thing and obtain more of their stuff. Looks to me like the strategy works!

Anonymous said...

They need to make money here and there. Kevin Barnes is indeed a father now. To answer another anonymous person's question....The people that work in advertising are relatively young hip people in New york city who listen to good music and find it to put in commercials. Both parties benefit. If it bothers you then maybe you should go eat a steak to feel better.

Rachel said...

Is there anyway you could get the MP3 working again? I tried clicking on the link and it doesn't work. I'd really like the song :-)

Anonymous said...

To those of you who, in the worst taste possible, actually support the decision to sell-out, keep in mind that Barnes described the jingle as "sucking dick."
Last I checked, only one type of person "sucked dick" for cash...

Of Montreal was an independant band -the moment they sold-out for beef money, they lost everything respectable about them.

katie said...

well, apparently the money the band made from this commercial went to a lovely new sound stage to put on a spectacular live show. hopefully it'll be impressive!

Anonymous said...

as long as they keep making good, fun music, I couldn't care less.

Anonymous said...

Selling this song to Outback is supporting needless death and cruelty. It's not a harmless move. Of Montreal are a very successful band these days and didn't need the money. Corporate media still sucks. Outback's food will harden your arteries and send you to an earlier grave. Cynical people who support selling out are not even worth commenting on. They never even heard of "indie" when it actually meant something. They probably are already sucking corporate cock. I'm glad the band regrets the decision, but you can't blame moronic behavior on the prescription drugs you took, they don't MAKE you do anything...
It's funny how many people parrot the adjective "amusing" in reference to this, as the band did at first, and so did Pitchfork (which dictates your musical tastes and attitudes). Try thinking for yourselves. There's nothing amusing about it. The commercial sucks, the restaurant is lame. Most of their fans who go back further than a few years condemn this decision. I have been listening to them since 1998 but as a vegetarian, I'll never give them my money again.

Anonymous said...

Seriously sad. Meat is murder and my respect for Of Montreal has died along with the factory farmed animals killed to make this ad. And to think, Kevin Barnes (Of Montreal's singer) acts like such an indie-snob. Pathetic!

dayabay said...

thaaaaaaanks

i mean i guess Outback introduced me to this wonderful music. i'm glad you were able to point me in the right direction. I hear Outback's mother's day commercial all of the time on the radio and I fell instantly in love with the jingle... I had to find out where it came from, if the was more music like it out there...now I have found Of Montreal and can't get enough. Thanks

angusbeef666 said...

I think it's great! i would love to hear more of the obscure bands i love doing jingles for tv. for those of you who think that they have "sold out", i refer you to hissing fauna and the beautifulness of this album. So i guess musicians are supposed to forever sleep on your floor and live on ramen noodles rather than achieve success in their careers. and for those of you on the meat is murder ticket, i got a big ol' steak here with your name on it.

angusbeef666 said...
This comment has been removed by the author.
Anonymous said...

I live in Dunedin, Florida. The guy that plays the didgeridoo in the background hangs out and plays at a local tea house. We got to talking about the jingle, and he was sorely disappointed to hear the final product. Apparently Outback approached him to make an "authentic" Austrailan song, and paired his music with that of Of Montreal. Seems like both artists were butchered in the making of this commercial.

eatdrinknbmerry said...

So embarrassing.

I was at one of Of Montreal shows here in LA a few months back. In between the songs, someone yelled out "Play the Outback song."




Of montreal had no response.

Anonymous said...

I heard the band was paid with a lifetime supply of outback steaks instead of money. Plus mashed potatoes.

eatdrinknbmerry said...

not to mention, the awesome blossom onion ring thing.

cloudnine37 said...

The Of Montreal feel and sound definitely is in the Outback commercial song! I'm not (yet) an Of Montreal fan, so this doesn't bother me. A friend gave me Hissing Fauna to listen to, and halfway through I found myself thinking "this really sounds like the Outback song". So, I googled "Outback Restaurant theme song artist" and got this blog.

Actually, I change my mind about not being annoyed. If I end up liking this band, I will have a hard time not associating it with Outback.

Antarctica Ana said...

Selling out?? PULEEEZE!
Do you only expect to hear a band's music when they play it on a street corner for free? Music is meant to be heard and if you can make a quick buck on a song or two, then more power to you and your happiness! I love the band and I like the commercial. If we werent meant to eat meat, we wouldnt have our canine teeth now would we? Hunt or be hunted.

Anonymous said...

This is a great song for a great restaurant and as a low-carber, I've always wondered what grass-fed vegetarians taste like.