Booji Boy High are a Hot Chip side project with a Devo reference in their name, so I'm sure you can understand why my ears perked up when I first heard about them. Booji Boy (pronounced "Boogie Boy", at least in the Devo world) was one of the crazy characters dreamed up by Mark Mothersbaugh to go with the fictional world of their band. According to Wikipedia, "the intent of the figure is to satirize infantile regression in Western culture". Well, duh! Booji Boy High just put out their debut 7" on DFA Records, and the music definitely resembles Hot Chip, but maybe with a little more "whimsy", if you will.
Check out another track over at the DFA Records MySpace page.